One of our lecturer published a research article in a local journal

Date : 06 - May - 2026

ISO 9001-2015

This study examines the role of Artificial Intelligence (AI) in enhancing the effectiveness of digital marketing within agencies in Sulaymaniyah. The findings demonstrate that AI techniques significantly optimize personalization, bolster customer engagement, and improve overall campaign performance. Ultimately, the integration of AI empowers organizations to secure a sustainable competitive advantage in the evolving digital marketplace.

The paper was written by Tina Nasri is published in the Department of Business Administration at Kurdistan Technical Institute. 

Paper Link 

https://journal.lfu.edu.krd/ojs/index.php/qzj/article/view/3226